Juice & Private Label

The sequence

Private label adds a second project on top of sourcing: artwork, legal labelling and packaging supply. Sequence them so the packaging decision does not block the production slot.

1. 01

   Define the product and the claim set

   Juice content, from concentrate or not from concentrate, added sugar, vitamin fortification, preservative policy and any organic or origin claim. Each claim has evidence and labelling consequences in the destination market.

   Juices category →Flavours category →
2. 02

   Settle the pack format early

   PET, glass, carton or pouch determines the filling technology, the minimum run and the shelf life. Printed film and preprinted cartons carry their own minimum order quantity independent of the juice volume.

   MOQ, capacity and lead time →
3. 03

   Confirm labelling compliance for the destination

   Nutrition declaration format, allergen rules, language requirements, importer details and any market-specific claim wording. Agree in writing who prepares the artwork and who signs the legal check.

   Reduce supplier risk →
4. 04

   Compare manufacturers on the right axes

   Filling technology, private-label experience, artwork handling, laboratory capability and willingness to work to your specification rather than their standard recipe.

   Qualify a manufacturer →Who is responsible for what →
5. 05

   Verify certification scope covers your line

   A site certificate may not cover the specific filling line or pack format you need. Match the annex to the line, not to the company name.

   Verify a certification claim →
6. 06

   Run a controlled sample and artwork approval

   Approve liquid and packaging separately, then approve the finished pack. Retain a signed reference of each and set the validity period.

   Sample approval process →
7. 07

   Send the brief

   Recipe or target profile, pack format, volume per SKU, destination market, artwork status and timeline.

   Start a sourcing request →