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The Export Operator Notes

Juice, Nectar, Concentrate and Fruit Drink: What Buyers Must Specify

Retail beverages and industrial fruit ingredients may share a fruit name but require different specifications, process evidence, packaging and acceptance tests

12 minute readPublished: 3 August 2026Last reviewed: 24 August 2026
Retail juice bottles and cartons compared with industrial aseptic fruit drums and puree samples

Lock the product identity first

Codex CXS 247 defines fruit juice, fruit juice from concentrate, concentrated fruit juice, water extracted fruit juice, fruit puree, concentrated fruit puree and fruit nectar A fruit drink can fall outside these definitions and may be governed mainly by destination legislation

State fruit species, single fruit or blend, direct or reconstituted, filtered or pulpy, sweetened or unsweetened, and the intended legal name in the target market

Evidence: Codex General Standard for Fruit Juices and Nectars, CXS 247-2005

Technical fields to specify

A Brix result alone cannot prove fruit identity, authenticity, acidity, flavour, microbiological safety or fitness for the buyer's process

  • Fruit content and source material
  • Brix with method, temperature basis and reconstitution basis
  • pH, titratable acidity and acid profile where relevant
  • Pulp, cloud, viscosity, sieve or particle profile
  • Colour, flavour, aroma and an approved sensory reference
  • Permitted sugars, acids, additives, flavours and processing aids
  • Authenticity markers and adulteration controls appropriate to the fruit
  • Microbiological, contaminant, residue and allergen criteria
  • Heat treatment or aseptic process and storage condition

Evidence: Codex General Standard for Fruit Juices and Nectars, CXS 247-2005, FDA Juice HACCP Hazards and Controls Guidance

Retail and industrial briefs are different

Historical packaging experience can suggest formats to investigate, but it cannot define the current manufacturer's MOQ, line availability or destination acceptance Confirm each programme against current capability

  • Retail: recipe, serving proposition, claims, nutrition, language, pack size, closure, filling process, shelf display, coding and case configuration
  • Industrial: application, target dilution or recipe, process tolerance, pumpability, viscosity, bag and drum, aseptic integrity, connection or discharge method and usable yield
  • Foodservice: pack handling, opened life, dispensing, kitchen storage and portion economics

Safety and label requirements must follow the destination

FDA's Juice HACCP guidance helps processors identify and control relevant hazards for products subject to the US juice rules Other markets use different legal structures The importer should map the destination requirements before the specification and artwork are approved

For retail packs, control product name, ingredients, allergens, net content, nutrition, origin, date and lot coding, storage, responsible business and claims Codex labelling is a reference, not a substitute for destination law

Evidence: FDA Juice HACCP Hazards and Controls Guidance, Codex General Standard for the Labelling of Prepackaged Foods, CXS 1-1985

Start the specification with legal and technical product identity

A buyer specification should first identify what the product actually is Juice, nectar, fruit drink, puree and concentrate are not interchangeable commercial names The technical identity affects composition, processing, labelling, analytical expectations and how the ingredient or beverage is used State the intended product category and destination, then verify the applicable requirements rather than relying on a supplier's marketing description

Where Codex standards are relevant, they can provide useful definitions and composition frameworks, but the contract must still state the buyer's exact requirement Destination legislation and customer standards may add or change obligations The specification should therefore distinguish the external rule being referenced from the buyer's own contractual acceptance criteria

For industrial ingredients, also state the downstream application A concentrate intended for beverage reconstitution may be evaluated differently from a puree used for texture, filling or dairy preparation Application context helps the supplier understand which parameters are commercially critical

Evidence: Codex General Standard for Fruit Juices and Nectars, CXS 247-2005

Define analytical parameters with units, tolerances and methods

A useful specification does not list Brix, acidity or other parameters as isolated target numbers For each critical value, state the unit, acceptable range or tolerance, test method and sampling point If buyer and supplier use different methods, both can produce plausible results and still disagree about conformity The method is therefore part of the acceptance criterion

Brix must be interpreted in the context of fruit species, product form, concentration or reconstitution and other compositional information It should not be used as a universal proxy for fruit authenticity or quality Additional parameters may be important depending on the product, such as acidity, pH, pulp, colour, viscosity, sensory profile, preservatives or permitted ingredients The exact list should follow the application and applicable standards

Define which measurements are performed in process and which are final release checks This tells the buyer whether the factory can correct a drift before packing or only discovers it after the lot is complete

Evidence: Codex General Standard for Fruit Juices and Nectars, CXS 247-2005

Separate safety requirements from quality preferences

Food safety controls and commercial quality criteria serve different purposes The specification and supplier control plan should identify applicable microbiological, contaminant, residue, allergen or other safety requirements based on the product, process and destination Do not invent a generic microbiological table for every fruit product Use current legal, customer and technically justified requirements for the exact transaction

Quality preferences such as colour, flavour, pulp level or texture may be contractually important without being food safety limits Keeping these categories separate improves escalation A safety failure may require a different hold, investigation and notification process from a sensory deviation that the buyer can choose to accept under a documented concession

The supplier should explain how food safety hazards are controlled through its system and how the lot evidence relevant to the buyer is generated Certification can support confidence but does not replace product specific controls or release criteria

Evidence: , FDA Juice HACCP Hazards and Controls Guidance

Use different specification emphasis for retail beverages and industrial ingredients

A retail beverage specification must integrate the liquid with consumer packaging and label control Product identity, formulation, net content, closure, coding, label data, nutrition or ingredient information where applicable, case configuration, shelf life and consumer facing quality all become part of acceptance Private label projects also need artwork version control and rules for packaging material changes

An industrial puree or concentrate specification usually places greater emphasis on bulk pack integrity, process functionality, analytical characteristics, handling, storage, lot traceability and performance in the buyer's manufacturing process Consumer artwork may be irrelevant, while drum or aseptic bag integrity can be critical

Do not use one template unchanged for both Keep a common specification architecture but make the detailed fields follow the product's actual use and risk

Evidence: Codex General Standard for the Labelling of Prepackaged Foods, CXS 1-1985, Codex General Standard for Fruit Juices and Nectars, CXS 247-2005

Write packaging, storage and shelf life assumptions into the specification

Shelf life is meaningful only with the packaging and storage conditions on which it is based State the primary and secondary pack, closure or liner as relevant, storage condition, coding format, minimum remaining shelf life at shipment or arrival if contractually required, and the evidence supporting the declared shelf life A supplier's generic shelf life statement may not apply after a packaging change

For industrial products, include net quantity, tolerances where relevant, pallet or drum configuration, handling restrictions and identification requirements For retail products, include case count, barcode or coding ownership, label version and pack quality criteria Packaging substitutions that can affect product stability or customer acceptance should follow controlled approval

Transport conditions should align with the product and packaging assumptions If temperature or handling controls are required, state them separately from the Incoterm because delivery rules do not define the complete product care requirement

Evidence: Codex General Standard for the Labelling of Prepackaged Foods, CXS 1-1985

Connect specification approval to sampling and lot release

The specification becomes operational when it defines how commercial lots are accepted Link the approved sample where appropriate, the final specification version, sampling plan, test methods, certificate of analysis fields, retained sample responsibilities and release authority This creates an evidence chain from development to shipment

If independent testing is needed, decide who selects the sample, which laboratory or method is acceptable and whether production can ship before the result These decisions should not be improvised after buyer and supplier obtain conflicting results

Define how deviations are handled A concession for one lot should be recorded as such and should not silently revise the specification for all future orders Material changes to formula, process, packaging or methods should trigger the agreed change control workflow

Evidence:

Use the specification to make quotations comparable

Issue the same specification and commercial assumptions to every shortlisted supplier Ask each one to state compliance, deviations and open questions before quoting This prevents a low price from being created by silently relaxing a quality parameter, using a different packaging configuration or excluding required testing

The RFQ should pair the technical specification with quantity, destination, delivery basis, expected timing, documents, inspection and payment assumptions Technical and commercial scope need to be normalized together before supplier prices are ranked

After award, reference the controlled specification in the purchase order and maintain revision history The specification should remain the shared operating baseline for production, quality, logistics and claims rather than becoming a document that is only reviewed during supplier onboarding

Evidence:

Juice and fruit ingredient RFQ

  • Product definition and legal name
  • Fruit species and composition
  • Brix, acidity and physical profile
  • Authenticity and safety criteria
  • Process and shelf life basis
  • Retail, foodservice or industrial application
  • Pack, pallet and storage
  • Destination label and document requirements

Codex values and definitions should be read in their full context and checked against destination law Actual values, tolerances, MOQ and certification must be confirmed in a manufacturer signed specification

Official sources

Sources are selected for the claims in this guide. Requirements can change, so verify the current rule for your product and destination before acting.

  1. 1.Codex General Standard for Fruit Juices and Nectars, CXS 247-2005
  2. 2.FDA Juice HACCP Hazards and Controls Guidance
  3. 3.Codex General Standard for the Labelling of Prepackaged Foods, CXS 1-1985

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